Dashboard is an algorithm-based study on the individuals’ perception inside the infrastructure of the contemporary social network.

The Arab Spring, the Las Vegas shooting in 2019, the work of Cambridge Analytica, are all indicating the recommendation engine extensively used in the social network is becoming a liability amid the belief that everybody sorts themselves into like-minded communities, hears only like-minded views. It creates an echo chamber of falsehoods that are accepted as truths under their sheer repetition.

The exhibition presents a duality of perspectives to demonstrate this phenomenon. By looking into the algorithm behind the infrastructure, Chapter II showcases a landscape view of the societal cohesion. As the view closes up, Chapter I tracks over the recommendation engine on YouTube, trying to render an unexpected scenery that simulates the perceived surroundings inside the social network.

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EXPERIMENT I: FAKE PERSONA

FAKE PERSONA is a data-reactive experiment that tracks over the recommendation engine on YouTube.

A blank Google account was created. A script is imitating user's browsing behaviours, tracking over the recommendation system throughout a topic. After a 15 minutes browsing, a fake persona gradually constructed. Videos with similar opinions reconstruct the dashboard.

Thumbnail images were mapped into an environment material. During this process, the structure of the original layout disappeared, shapes and forms were distorted, information was deconstructed into a new organisation.

The decisions made by the system creates a unique colouration for each persona, refecting the information they like, leading them astray in an environment.